Social media platforms are not only extremely popular, but they also carry a big punch in terms of generating brand exposure, creating dedicated followers, and so on. Instagram is a relatively newcomer to the blogosphere. Instagram, which is now owned by Facebook, has over 90 million active users. Businesses rapidly understood how this photo sharing service might help them increase brand recognition by using photos.

Almost everyone appreciates powerful visual imagery. Businesses who utilise such images to represent the quality of their product or service, or just to post employee photos, understand that excellent visuals may have a significant impact on brand awareness. You don’t have to upload photos; you can instead use drawn graphics, collages, and other media.

To get an idea of how you can use Instagram, look up well-known brands like Coca-Cola or any brand you admire and see how they use Instagram Marketing to get their “message” across. Make a note of any ideas or inspiration you get from excellent brands because they most likely hire some of the top social media experts in the world to manage their brand communication.

Here are some pointers to help you succeed on Instagram

1 – Discover your visual aesthetic

It’s all about the pictures on Instagram. However, what works for one company may not work for another. Consider the aesthetic you want to display on your business page, then create branding rules to ensure consistency.

Take note of your colour scheme. Some of the most popular Instagram accounts employ a certain colour palette for their images, which helps them to develop a distinct style.

If text is an essential part of your Instagram content, consider the typeface you’re using and how it links to the fonts used on your website or other marketing materials.

2 – Use hashtags to reach out to new audiences

On many social media platforms, hashtags have become a standard technique to categorise information. Hashtags help Instagram users find new content and accounts to follow. According to Track Maven research, posts with more than 11 hashtags receive increased interaction.

However, organising, grouping, and preserving hashtags can be tricky, with many individuals keeping groups on their phone ready to copy and paste into each post before publishing.

3 – Consistently post

Maintaining a consistent posting schedule allows you to appear in the timelines of your target audience. Instagram attempts to display each individual stuff that they are most likely to love, thus it searches for content that is both recent and related to their interests.

Instagram’s algorithm use machine learning to analyse each user’s activities and tailor their timeline accordingly. People can’t like what they don’t see—posting on a frequent basis helps you appear in people’s feeds and gives them more opportunities to interact with you. The more they engage with your content, the more frequently it will appear in their Instagram feed.

4 – Get involved in your community

Using Instagram for business does not imply bombarding your followers with sales pitches. Instagram is a social networking tool, so learn to interact with others.

When someone takes the time to express their opinions with you, it’s crucial to answer and demonstrate that you’re paying attention. Responding to comments on Instagram is a terrific approach to develop a strong community. You can respond to comments on Instagram posts immediately within the Buffer platform, eliminating the need to tap out lengthy responses on a tiny phone screen.

Engagement prompts are also an excellent approach to stimulate interaction. In Instagram Stories, experiment with interactive stickers such as polls, questions, and sliding scale rankings.

5 – Examine your findings

One of the finest Instagram for business suggestions we can give you is to look at your analytics on a frequent basis. If you want to grow your Instagram following, keep your audience engaged, and promote your brand, you must track how your material works.

Instagram’s built-in analytics tool, Instagram Insights, is a good place to start, but it’s only available on mobile. You’ll also need to open each individual article to monitor critical analytics like likes, comments, shares, and saves.

Keep in mind that measurements are only useful if they tell you something useful. Likes are excellent for boosting your ego, but are you using Instagram for commercial purposes? Looking at analytics that tell you what inspires your followers to keep coming back to your material and paying for your products or services can provide you with more practical information.

Third-party solutions are required if you wish to dive further and view the analytics on a PC. Buffer’s analytics, for example, may help you track trends, compare post performance, and create custom reports based on the parameters that are most important to you.

There are numerous ways to make use of Instagram’s renowned platform. Be creative, have fun, and go out there!