7 Tips to Build Brand Awareness With Instagram
Following Google’s recent algorithm updates that basically wiped out hundreds of websites, people are paying closer attention to what will make Google happy when it comes to optimising websites now and in the future. For the most part, content is still king, but it’s never been more crucial to consider social signals when creating content.
We used Instagram to achieve 400,000 followers for Foundr in just 12 months, which converted to over 70,000 email subscribers. We were averaging 30,000 call-to-action clicks each month from Instagram at the end of that period, and we were converting 30% of users who landed on our website via our Instagram page into email subscribers.
We’ve seen it work, and now it’s time for you to join in. In this article, we’ll show you how to use Instagram to build your brand.
1 – Create an Instagram strategy.
This is the first stage because it is the most important in developing a brand on Instagram.
If you don’t have a defined approach, you’ll end up with low-performing material and a disorganised feed as you attempt to come up with new ideas.
You’ll need to accomplish four things to establish your Instagram strategy:
Determine your objectives.
Narrow down your target market.
Investigate your competitors.
Create a content strategy.
2 – Play around with the platform’s features
Instagram is always changing. In fact, the Head of Instagram posts a video every week outlining new features and product upgrades on the network.
He stated in one of his most recent videos that they were testing a subscription function that would allow fans to subscribe to their favourite producers and gain access to special Lives and Stories.
In addition to the new features being tested by the social platform, there are several established capabilities, such as Live Rooms, shoppable posts, scheduled Lives, and hashtags, to mention a few.
Every month, we recommend that you test one to two features. This will keep you from becoming overwhelmed and will enable you to assess the impact of each feature.
For example, hashtags can assist you in reaching users who do not follow you but may be interested in your products and services.
Not sure how many to use? According to our most recent Instagram Engagement Report, brands should only use one hashtag per post.
3 – Make an investment in high-quality creative assets
A perfect Instagram post follows a formula that includes two components: gorgeous imagery and interesting writing.
Select photographs that tell a story or evoke emotion. This image we published is not only intriguing and interesting, but it also evokes emotion, which leads to engagement from our followers.
What this looks like for your company may vary depending on your industry, but go beyond sharing photographs of your own products and services.
Posting about yourself on social media on a regular basis is akin to being that person at a party who continuously speaks about themselves. Be wary of copyright issues as well.
4 – Build a network of devoted followers
Instagram engagement can take numerous forms, such as followers sharing your material, liking and commenting on it, tagging their friends, and clicking on your calls to action. In this part, we’ll go over some of our community-building strategies.
Post Only When Your Followers Will See Your Content
Have you ever posted something on social media that you believe will go viral only to be met with silence? You received few likes and shares, and the only comments you received were from spambots.
While it’s tempting to believe you underestimated the post’s potential, it’s also possible that you issued the update at the wrong moment.
Head over to your insights dashboard to find out when your followers will be active on the app. If you have a business account (which you should), you may use the app to gather useful information about your audience’s demographics and behaviour, such as location, age, gender, and activity.
5 – Post frequently
When a user scrolls through the app, you compete for their attention with millions of different brands.
As a result, visibility is critical. With so many methods to share content, from Reels to Stories to Lives, there are numerous ways to reach your target audience – each requiring a different amount of effort and preparation.
This is great news for brands, particularly small ones. While it is advised that you post on the platform on a daily basis, you can pick how you contribute based on your bandwidth and which techniques provide the best ROI.
For example, an in-feed post will almost certainly require more effort than a Story because it will live on your profile.
With a Story, you may instantly engage your audience with a poll, a question, or a reshared post while knowing that it will be removed after 24 hours.
A decent rule of thumb is to publish an in-feed post three to four times a week and to share on Stories on a daily basis.
6 – Examine your statistics and optimise your strategy
If you’ve previously tried all of the suggestions above and are still struggling to achieve substantial traction with your app, the reason could be in your data.
Too frequently, brands become fixated on a single method and fail to check their data to see if it is actually working.
Your Instagram Insights dashboard provides detailed information on how each post fared, such as impressions, accounts reached, content engagements, and profile activity.
7 – Improve your bio
When it comes to Instagram, many people disregard bios in favour of having outstanding content. However, because your bio is a critical point of discovery, it’s critical that you pay attention to it as well.
If someone searches for anything specific on the platform, an optimised bio will ensure that your profile appears in the search results. This includes a company category, a brief description of your brand, and a few keywords associated with your brand or industry.
How to Create a Brand on Instagram
Instagram is a social media platform with enormous potential for businesses in virtually any industry.
It only needs a solid strategy, high-quality content, and the capacity to pivot when necessary.
It won’t happen overnight, but if you stay persistent, you’ll see your following increase and your community grow.
This can have a big impact on your company’s reach, brand awareness, and, eventually, income.
Use your imagination when taking images. Don’t be hesitant to try new tactics or subjects to see how your audience reacts. Try hilarious, creative, intriguing, passionate, and possibly controversial photos and see which ones provide the desired outcomes.