Learn How to Run a Successful Instagram Giveaway

Do you want to Learn How to Run a Successful Instagram Giveaway? Instagram giveaways are the most effective social media marketing strategy for increasing followers, raising brand exposure, and increasing customer engagement. With the correct hashtags, you may also reach more of your target audience and generate leads for your small business.

In this post, we’ll show you how to host an Instagram giveaway in 10 simple steps. We’ll also offer the finest sites for randomly selecting Instagram contest or giveaway winners.

What Is the Process of Instagram Giveaways?

Instagram freebies that are successful are limited-time promotions that promise to give away a product or service in exchange for users performing particular actions.

Following a brand’s Instagram profile, leaving a remark, and even tagging a friend are examples of such behaviours.

Why Should You Hold an Instagram Contest?

An Instagram giveaway can be used for nearly any purpose; however, most firms use this type of marketing to:

Increase their Instagram followers
Increase brand awareness
Introduce new products.
Boost website traffic

Giveaways and contests are the ideal approach to establish relationships with your target audience because they are a highly engaging marketing technique. Offering something for free not only makes your campaign more appealing to users, but it also makes them feel more valued.

This degree of value will entice users to become prospective clients.

How to Run an Instagram Contest

Now that you understand what an Instagram giveaway is and the benefits of running one for your brand, let’s look at how to execute a successful Instagram giveaway.

Step 1: Determine the Purpose of Your Instagram Giveaway.

If you want to understand how to conduct an Instagram giveaway, you need first define your objectives. Having a clear goal for your giveaway allows you to adjust your strategy during the planning stages. It also assists you in measuring your outcomes after the contest to check if the outcome fits with your major goals.

Think about what you want to accomplish with your giveaway. You may have one or more objectives.

Here are some examples of what those objectives could be:

Run an Instagram competition to gain more followers.
Increase the number of newsletter subscribers.
Increase traffic to a specific webpage to expand your audience.
Increase public awareness of new products or services.
Collect fan-generated content (UGC) to use in your promotion.
Increase your Instagram likes to increase interaction.

The most important thing to remember about your goals is that you should measure the results as soon as possible.

Don’t be concerned if you can’t think of a way to quantify your outcomes right now. The entry criteria you establish will be crucial in this, and we’ll go through them next.

Set Your Giveaway Entry Criteria in Step 2

The entry requirements for an Instagram giveaway are the actions you want people to complete in exchange for entries. Entry techniques can vary depending on your overall marketing objectives.

Here are some frequent criteria for entering a contest, along with examples of possible goals:

If you want to raise brand recognition, ask individuals to share your giveaway post.

Ask individuals to join up for your newsletter to help you build your email list.

Encourage individuals to follow your social profiles in order to increase your social media following.

To enhance blog engagement and traffic, invite people to leave a comment.

Create a user-generated picture contest in which participants must post a photo and tag friends in the comments section for extra entries.

Whether your objective is to increase traffic to your website, enhance awareness of your Instagram Stories, or gain more Instagram followers, selecting the right entry criteria can make or break your results.

Step 3: Determine What to Give Away on Instagram.

Choosing what to give away on Instagram is an important stage in planning your campaign. What you choose is mostly determined by your goal.

Do you want to spread the word about your product? Giving away a copy of it would be a good prise in that scenario. Is it to commemorate the holiday season? Then a prise with a seasonal theme or a gift card is a fantastic option.

Step 4: Select an Effective Instagram Hashtag

You may already be aware that hashtags can help you find stuff in your Instagram feed. If you use a popular Instagram hashtag, your giveaway may appear in the Explore channel. This will assist to enhance the visibility of your contest and make it easy for more Instagram users to locate.

Consider utilising some of the following popular hashtags:


Consider developing your own branded hashtag to identify the contest with your company.

Step 5: Create Instagram Giveaway Rules

You must have clear regulations before hosting an Instagram giveaway. Without any rules or criteria, your contest might become a shambles, with contestants unsure of what you expect of them.

More importantly, Instagram has its own set of promotional regulations.

Step 6: Set a deadline for your giveaway.

Once the regulations are in place, reminding people how long they have to enter your offer might help minimise unnecessary confusion.

You can accomplish this by including a time limit in your giveaway rules. You may also use RafflePress to publicise the giveaway on your website.

RafflePress is the greatest solution on the market for creating an Instagram giveaway because it includes a plethora of possibilities for creating fantastic viral giveaways while also supercharging your growth.

RafflePress’s simple giveaway widget allows you to specify the length of your contest. Simply enter a start and end date within the widget to keep you and your audience up to date at all times.

Step 7: Select the Most Effective Giveaway Tool

Now it’s time to set up your Instagram giveaway, which is a breeze if you utilise RafflePress, the finest giveaway plugin for WordPress.

Instagram Giveaway Frequently Asked Questions

Are Instagram contests legal?

Instagram freebies are completely legal as long as you follow Instagram’s promotional standards.

How long should an Instagram giveaway last?

Your Instagram giveaway should ideally last between 1 and 2 weeks.

What are some fantastic Instagram giveaway concepts?

Some of the top Instagram giveaway ideas are:

Photo competitions
Contests for liking and sharing
Giveaways leave a comment

I hope you enjoyed my article on Learn How to Run a Successful Instagram Giveaway.

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