If you’ve been following SEO for the past year or so, you’ll know how crucial it is to incorporate social media into your marketing efforts.

Actually, it isn’t just about search engines, but also about using sites like Facebook, Twitter, Pinterest, and others to acquire exposure, grow a following, and so on. Social media is tremendously powerful, and when handled effectively, it can make or break your business.

According to the firm, Instagram currently has over 90 million users who login at least once every month. That’s a lot of eyes on your marketing message, eager and willing to take a look. There are numerous ways to use Instagram Marketing to market your business and establish a brand following.

Instagram is a terrific platform for businesses to market their products and services to clients by motivating them with highly graphic material.

Here are a few ideas about how to use Instagram

Register for a free Instagram account and change your settings so that your profile is a Business Account rather than a personal one.

A Business Account will include a Contact button, allowing your customers to email, call, or locate your business location. All of this information is editable in the app’s Settings area, and you control how much of it is visible to the public.

Investigate how other businesses in your field are utilising Instagram by typing keywords into the search box at the top of Instagram. This will help you figure out what works and what doesn’t.

Upload your logo to your profile so that your consumers will recognise it and recognise you.

Fill out your 150-word (maximum) biography before proceeding. Explain who you are and what you do, as well as a little about your business personality. Emojis are accepted here!

Remember to link to your website because this is the only way to direct people back to it besides advertising.

Begin following people in your niche who are relevant to you, such as blogs, publications, and celebrities.

Upload at least one photo per day to ensure that you are getting enough exposure in the newsfeed. Make sure your images and video content is original and inspiring, and that it matches with Instagram’s creative nature.

Try to create a theme for your Instagram posts; this will assist to make your feed more consistent and stand out. Planoly is a useful programme for designing your Instagram feed.

Include other people’s content in your newsfeed to present your company as a good resource for curated content in your niche. This also allows you to increase engagement; just remember to credit the original author in the caption.

Your content is virtually private if you do not use hashtags. Hashtags are the most effective approach to increase new engagement and appear in the Discover tab. Investigate hashtags by looking at what your niche is using and searching for comparable hashtags utilising Instagram’s search tool at the top.

Don’t only use the most popular hashtags; they are often overused, making it difficult to get your material recognised. The best strategy is to use a combination of popular and more specialist hashtags that are relevant to the information you are sharing.

Run a competition to encourage participation in your postings (tag a buddy below, comment below to compete, etc.) or encourage photo contributions centred on a topic and hashtag. This is an excellent technique to raise awareness of your product or service.

Conclusion

Instagram provides free insights into who is following you in terms of age and location, but there are also more advanced paid-for tools, such as Iconosquare, that provide information about hashtag usage and post timing.

The goal is to pique people’s interest in your company, causing them to become supporters and, hopefully customers.