A lot of people ask what is Instagram Marketing and how to use Instagram for business? Instagram marketing is the process by which brands utilise Instagram to engage with and market to their target customers. It has recently acquired popularity as an engaging way for organisations to showcase their cultures, recruit new staff, communicate with customers, and showcase items in a fresh light.

Everyone who opens an Instagram account, like Facebook and Twitter, has a profile and newsfeed. Users can engage through following, being followed, private messaging, and commenting or liking photographs or videos. Instagram’s in-app filters and editing options distinguish the app because it was the first to enable in-app editing to this extent.

Instagram users can upload photographs and videos to their profiles and modify them using a variety of tools. Instagram offers dozens of unique filters that users can apply to their images. These preset filters alter photographs in a variety of ways, like adding light, changing the image’s tone to warm or cool, raising or lowering saturation, and much more.

In addition, rather than requiring a third-party picture editor, users can modify images directly in the platform. If users don’t like a specific filter, they can utilise Instagram’s editing option to modify the contrast, brightness, structure, warmth, saturation, sharpness, and other settings.

Stories on Instagram

However, one last change made in August 2016 was so beneficial that it deserves its own section in this book!

Instagram Stories, a tool that allows users to share photographs and videos in a slideshow style that is only accessible to that user’s followers, was announced. Unlike a regular Instagram post, these vanished after 24 hours, similar to Snapchat stories (which only disappears if the user or Instagram deletes or archives it). Stories are denoted by a colourful circle surrounding a user’s profile photo rather than appearing on the user’s Instagram grid.

Instagram stories are also a lot of fun to watch. You may customise them by writing or doodleing on them, using Instagram filters, tagging users, and more. On Instagram, you may even pose a poll-style question to which your followers can respond. Instagram just introduced its most interactive feature to date: the opportunity for your audience to ask you a question, which you can then react to on your Instagram story. If your primary goal is to engage your audience, the choices are limitless.

How to use Instagram for business

Now that we understand what Instagram marketing is, we must consider why we should use it.

There are hundreds of social media sites available to marketers, each with its own set of features, opportunities, and quirks. For marketers, it’s all about determining where your target audience lives and which platform would allow you to reach them the most effectively.

With Instagram marketing’s increasing popularity in recent years, the worth is obvious. If the advantages described above weren’t enough to persuade you of Instagram’s allure, consider this: the photo-sharing app just celebrated 1 billion monthly active users. More importantly, these users are highly engaged, with more than 60% logging in every day.

And that’s not even all. In this section, we’ll go over some of the key reasons marketers are flocking to Instagram to reach both old and new audiences.